Internet marketing through Twitter is a highly effective way to drive traffic to your spot and establish an online presence, one of the fastest possible there is. Here are 7 ways to unleash the great power of Twitter in your small business.
Be Vulnerable and Transparent - When you start sharing your thoughts, hopes, dreams and fears, you connect with people on a certain level. Remember, people buy from “who you are” before they pull out their wallets and buy what you sell. To be naked is to be human.
Be Yourself - There’s a saying that goes, “an effort in trying to please everybody, will please nobody”. Just be yourself, don’t be pretentious, be opinionated and the people who adore your persuasion will become your loyal followers. Being yourself creates sales.
Don’t Be Too Serious – People hit up Twitter to chill and catch up with news and similar stuff. People don’t go on Twitter to do business directly, it’s a social media site, not Bloomberg. Don’t be a marketing robot who goes by protocols and stuff. Hit their funny bone and they’ll respond by noticing you.
Be a Jedi - People are addicted to positive thinking quotes on Twitter. The more motivational quotes you Tweet out, the more you get tweeted. People want to follow someone that is interesting, shares their knowledge and someone who has a brain and a heart larger than his pocket.
Give Them What They Want – Once more, people don’t go on Twitter to be sold to. Instead, they go to find breaking news and time-wasting YouTube videos. Here’s a hint: Just give them what they want, and they’ll give you what you want. So go on Digg and tweet those links away.
Be Fearless - Never be afraid to ask for a specific action on your Twitter feed, for example a retweet. If you don’t ask for retweets, people will not give you one. If you don’t ask for props, they may not give you one. Ask and you shall receive.
Show Some Sex Appeal - Be as suave with people as you would in real life. Offer compliments, be amicable, crack a joke or two. You’ll be surprised how well this translates in the online world.
For more information about internet marketing, or on how to improve your sales using Twitter and Facebook, or how to come up with a solid internet marketing strategy visit JustRealMarketing.com.